How to : Get Noticed! Marketing a celebrity, fashion & beauty blog!

With all the other fashion and beauty blogs out there, how are you going to get yours noticed?

It is very important to:

R Make sure your content is up to date and you update it regularly.  

R Make sure it is clearly laid out and easy to navigate.

R Make sure it is search engine friendly.

R Make sure you actively market your blog.



8 How to make your blog easy to navigate.

It is essential to have a blog which is easy to read and find your way around.

Here are some top tips to make sure your blog looks professional.
C Make sure you have a Search Box.
C Ensure the links change colour when visited.
C Include obvious links on every page, it should always be clear where you are.
C Don’t make your lines too long, only ten to twelve words!
C Make sure your font size is readable, this is far too small!
C Don’t write huge paragraphs, use photos and bullet points to break it up.
C Use sans serif fonts.. they are much easier to read!
C Avoid dark backgrounds.
C Don’t make your pictures too small or too big!
C Make sure you use captions for your photos and alt texts. (Shows when you hover over the image.)

These are all really simple ways to make your blog really professional, which requires hardly any effort at all!

8 How to keep updated with other celebrity, fashion and beauty blogs.

One way of doing this is to set a Google Reader.

This allows you to subscribe to other websites and blogs, and get the very latest content emailed to straight to you. This is a really easy way to keep up to date!

How to set it up:

8 Next, get yourself a Twitter account! 

Nowadays, news hits twitter first, so by following the right people, you find out the gossip first!

Never used twitter before? Here’s what it’s all about:

I love Twitter, and have incorporated it into my blog by using a twitter feed, follow me button and a section called #TodayImWearing which is a very commonly used trend on twitter. Just type it into the search box and there’s thousands of tweets about it every day.

My #TodayImWearingSection on my blog.

Twitter search for #TodayImWearing

For my blog I follow celebrities, other beauty and fashion bloggers and beauty websites. Make sure you follow people relevant to your blog, so you can find out the gossip first, which may be of use to you!

People who I follow on Twitter.

Make sure you have a ‘follow me on Twitter’ button on our blog.

You can get these here!

 Top Twitter tips!
S Don’t use your personal account.. Make one specifically for your blog. (Get a name as close to your blog name as possible, as it will be easier for people to find you!)
R If someone follows you, follow them back.. It would be rude not to!
R Make sure your tweets are interesting! Nobody wants to reading boring tweets.
R Keep your twitter updated! Yesterday’s news is old news.

With over 300 million users, twitter is a great way to market your blog.

C Make your blog search engine friendly.

Search engines such as Google will search your blog for key words.
! Always make sure your key words are used in the headline, description, caption and alt text.
Also, Google does search for labels. *Labels are words that you think sum up the blog post and words that people may search for in Google, trying to find your content.

Good headlines are so important. This can be the difference between someone reading your blog, and going elsewhere.

Google also looks at:
▪ How much content is on your site.
▪ How often it is updated.
▪ How many links there are.

C Optimise your blog through social media.
You can share you blog through Twitter, and Facebook... and others can share it too!

How to share to Social Media.

Snapshot showing my blog being shared on Facebook.

The more outlets you share your blog through, the more likely you’ll get traffic.

C Now, promote your blog!
R You need to spread the word and get people to read your blog.
R Write about it on your Twitter and Facebook.
R Get your family and friends to visit your blog and comment on it! Ask them what they think, and what they would like you to blog about.
R Register your blog in web directories.
R Find others who blog about similar things to you, leave them some comments and see if they reply!
R Link to other blogs and sites.
R Get involved in forums and websites about your subject area. Remember to link your blog, you may get some traffic as a result!
R Email your blog posts to people you think may be interested.
R Print flyers and put them on notice boards at work, university etc..
R Make your blog different, and stand out!

Now all that’s left is to be patient and keep trying!
Here’s a helpful website with tips and tricks on promoting your blog.

Do you have any different ideas to promote your blog and get noticed?

Let me know and leave a comment!